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This hybrid project uses a cell-phone to document a series of colour plate advertisements from The 1957 Photographer's Almanac. The footage is then transferred to 16mm film, presenting the advertised technologies of 1957 (coincidentally, the first year a digital image was ever generated) through simultaneous analog and digital lenses. History is collapsed in a comment on the changing terminologies of lens-based practice. (The film's title is taken from the title of an essay appearing in the Almanac, authored by its collected editors).
Runtime: 7 minutes
Release: Jan 01, 2014
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